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距离当贝投影第一代产品F1发布已有16个月，目前当贝硬件销售规模已逾2亿，成功跻身2019中国智能投影新品第一品牌，是最近几年来最具成长力和增速最快的产品。在这优异成绩的背后，究竟我们经历了什么？做对了什么？下面由我细细道来。 回想起2016年，那是一个炎热的下午，我无意中看到某品牌的投影，我承认，当时我被深深的震撼到。因为我惊讶的发现原来现在的投影能在白天对着白墙直接使用，并内置了安卓操作系统和音响，画面如此清晰，和我们小时候在教室里看到的汞灯投影完全不一样。查阅资料之后发现，现在的LED投影不仅能耗更低，散热更好，色彩还原度也愈发接近电视机的水平，同时家用场景下的电视机暂时是没有办法做到超过100寸的画面，所以近些年LED家用投影市场开始逐步爆发，且更受到年轻用户的青睐，因为大家都想轻松拥有一个属于自己的“家庭影院”。 那时，我脑海里的第一反应就是，这玩意儿将会成长为一个巨大的红利蓝海市场。正好当贝的软件能力这么强，如果软硬件结合，我们兴许可以为这个行业带去更多好玩的创新和应用场景，此时我的一切假设都是那么的美好。 于是，我花了1年的时间不断地试图说服股东，去了解并深入这个市场发掘用户痛点。当时，大家的反应普遍是认为，当贝作为一家纯正的互联网软件公司，有着极高的毛利水平，想碰九死一生的硬件业务？所以这个提议的结果不言而喻，被一次又一次地否决。期间，我也拜访过不少硬件圈子里的从业者，大家都觉得我们疯了，去干一件注定失败的事情，加之当时乐视暴雷，没有人看好我们。 那时的团队，虽然不断碰壁，有些灰头土脸，但是觉得也没啥，创业嘛，被不理解、被否认和被质疑，是常有的事情。 有时候我感觉自己心里抗压能挺强的，会自动过滤掉负能量，因为有时候会被人问及“当贝的至暗时刻”是什么时候，我总是回答不了这个问题，因为我从没觉得有什么问题是解决不了的困难，每一天都会有惊喜，我内心永远相信“努力终有回报，一切困难总会过去，一切危机，总有机会”。但是如果要问我，“当贝有什么风险点会被竞争对手击穿，被弯道超车，或者当贝存在什么问题”，那么我可以很快的列出一系列的答案，虽然我们是一个对业务保持极度自信的团队，但是我们更是时刻保持高度居安思危的高压精神状态，我们允许存在问题，但是不允许我们自己不知道问题，会深度反思，努力逐步解决问题，不断去建立我们的业务壁垒新高度。 现在的互联网创业，机会永远存在，但是成功率会越来越小。我坚定的认为，在越来越多的领域中，未来一定不会存在纯粹独立的软件公司，也不会有传统的硬件公司，而是逐步形成更加高效和具有创新力的软硬件一体化的融合型企业，例如苹果、索尼和华为。可能一些小伙伴们还不清楚，其实连亚马逊、Google等互联网巨头，也在不断试水软硬件一体化的产品，围绕硬件载体，做核心的软件层应用服务。 对于硬件业务是否要做，如何做这个问题。直到我在2017年底遇到了一位愿意相信这件事情能成的人——李志。他现在是当贝智能硬件业务的总经理，管理着近亿的资金。 vk.com/topic-237044863_56238127 vk.com/topic-237044876_56297666 vk.com/topic-237044833_56238122 vk.com/topic-235519096_56297661 vk.com/topic-237044829_56732567 vk.com/topic-237044874_55959409 vk.com/topic-237044867_57368155 vk.com/topic-237044888_56459235 vk.com/topic-237044839_56732568 vk.com/topic-235518077_57368154 vk.com/topic-237044837_57368150 vk.com/topic-237044851_57571926 vk.com/topic-237044850_57030924 vk.com/topic-237044855_55851153 vk.com/topic-237044836_56297662 vk.com/topic-237044831_57571924 vk.com/topic-237044858_56459233 vk.com/topic-237044848_56459237 vk.com/topic-237038318_56459234 vk.com/topic-237044857_57368152 vk.com/topic-237044878_56459228 vk.com/topic-237044853_56238121 vk.com/topic-237044846_56297664 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