搜索
|
距离当贝投影第一代产品F1发布已有16个月，目前当贝硬件销售规模已逾2亿，成功跻身2019中国智能投影新品第一品牌，是最近几年来最具成长力和增速最快的产品。在这优异成绩的背后，究竟我们经历了什么？做对了什么？下面由我细细道来。 回想起2016年，那是一个炎热的下午，我无意中看到某品牌的投影，我承认，当时我被深深的震撼到。因为我惊讶的发现原来现在的投影能在白天对着白墙直接使用，并内置了安卓操作系统和音响，画面如此清晰，和我们小时候在教室里看到的汞灯投影完全不一样。查阅资料之后发现，现在的LED投影不仅能耗更低，散热更好，色彩还原度也愈发接近电视机的水平，同时家用场景下的电视机暂时是没有办法做到超过100寸的画面，所以近些年LED家用投影市场开始逐步爆发，且更受到年轻用户的青睐，因为大家都想轻松拥有一个属于自己的“家庭影院”。 那时，我脑海里的第一反应就是，这玩意儿将会成长为一个巨大的红利蓝海市场。正好当贝的软件能力这么强，如果软硬件结合，我们兴许可以为这个行业带去更多好玩的创新和应用场景，此时我的一切假设都是那么的美好。 于是，我花了1年的时间不断地试图说服股东，去了解并深入这个市场发掘用户痛点。当时，大家的反应普遍是认为，当贝作为一家纯正的互联网软件公司，有着极高的毛利水平，想碰九死一生的硬件业务？所以这个提议的结果不言而喻，被一次又一次地否决。期间，我也拜访过不少硬件圈子里的从业者，大家都觉得我们疯了，去干一件注定失败的事情，加之当时乐视暴雷，没有人看好我们。 那时的团队，虽然不断碰壁，有些灰头土脸，但是觉得也没啥，创业嘛，被不理解、被否认和被质疑，是常有的事情。 有时候我感觉自己心里抗压能挺强的，会自动过滤掉负能量，因为有时候会被人问及“当贝的至暗时刻”是什么时候，我总是回答不了这个问题，因为我从没觉得有什么问题是解决不了的困难，每一天都会有惊喜，我内心永远相信“努力终有回报，一切困难总会过去，一切危机，总有机会”。但是如果要问我，“当贝有什么风险点会被竞争对手击穿，被弯道超车，或者当贝存在什么问题”，那么我可以很快的列出一系列的答案，虽然我们是一个对业务保持极度自信的团队，但是我们更是时刻保持高度居安思危的高压精神状态，我们允许存在问题，但是不允许我们自己不知道问题，会深度反思，努力逐步解决问题，不断去建立我们的业务壁垒新高度。 现在的互联网创业，机会永远存在，但是成功率会越来越小。我坚定的认为，在越来越多的领域中，未来一定不会存在纯粹独立的软件公司，也不会有传统的硬件公司，而是逐步形成更加高效和具有创新力的软硬件一体化的融合型企业，例如苹果、索尼和华为。可能一些小伙伴们还不清楚，其实连亚马逊、Google等互联网巨头，也在不断试水软硬件一体化的产品，围绕硬件载体，做核心的软件层应用服务。 对于硬件业务是否要做，如何做这个问题。直到我在2017年底遇到了一位愿意相信这件事情能成的人——李志。他现在是当贝智能硬件业务的总经理，管理着近亿的资金。 vk.com/topic-236762280_57033177 vk.com/topic-236762280_57033175 vk.com/topic-236762280_57033173 vk.com/topic-236762280_57033172 vk.com/topic-236762280_57033170 vk.com/topic-236762280_57033169 vk.com/topic-236762280_57033168 vk.com/topic-236762280_57033167 vk.com/topic-237047268_56461037 vk.com/topic-236762280_57033166 vk.com/topic-237047268_56461036 vk.com/topic-236762280_57033164 vk.com/topic-237038614_55961134 vk.com/topic-236762280_57033163 vk.com/topic-237047268_56461035 vk.com/topic-237038614_55961133 vk.com/topic-236762280_57033162 vk.com/topic-237047268_56461034 vk.com/topic-237038614_55961132 vk.com/topic-236762280_57033161 vk.com/topic-237047268_56461033 vk.com/topic-237038614_55961131 vk.com/topic-236762280_57033160 vk.com/topic-237047268_56461032 vk.com/topic-237038614_55961130 vk.com/topic-236762280_57033159 vk.com/topic-237047268_56461031 vk.com/topic-237038614_55961129 vk.com/topic-236762280_57033158 vk.com/topic-237047268_56461030 vk.com/topic-237038614_55961128 vk.com/topic-236762280_57033157 vk.com/topic-237047268_56461029 vk.com/topic-237038614_55961127 vk.com/topic-236762280_57033156 vk.com/topic-237047268_56461027 vk.com/topic-237038614_55961126 vk.com/topic-236762280_57033155 vk.com/topic-237047268_56461024 vk.com/topic-237038614_55961125 vk.com/topic-236762280_57033153 vk.com/topic-237038365_55853252 vk.com/topic-237047268_56461023 vk.com/topic-237038614_55961124 vk.com/topic-236762280_57033151 vk.com/topic-237038365_55853251 vk.com/topic-237047268_56461022 vk.com/topic-235518103_56239702 vk.com/topic-237038614_55961123 vk.com/topic-236762280_57033150 vk.com/topic-237047268_56461021 vk.com/topic-237038365_55853250 vk.com/topic-235518103_56239701 vk.com/topic-237038614_55961122 vk.com/topic-236762280_57033149 vk.com/topic-237047268_56461020 vk.com/topic-237038365_55853249 vk.com/topic-235518103_56239700 vk.com/topic-237038614_55961121 vk.com/topic-236762280_57033148 vk.com/topic-237047268_56461019 vk.com/topic-237038365_55853248 vk.com/topic-235518103_56239699 vk.com/topic-237038614_55961120 vk.com/topic-236762280_57033147 vk.com/topic-237047268_56461018 vk.com/topic-237038365_55853246 vk.com/topic-237029735_55853245 vk.com/topic-235518103_56239697 vk.com/topic-237038614_55961119 vk.com/topic-236762280_57033146 vk.com/topic-237047268_56461017 vk.com/topic-237038365_55853244 vk.com/topic-235518103_56239696 vk.com/topic-237038614_55961118 vk.com/topic-237029735_55853243 vk.com/topic-237047280_57033145 vk.com/topic-237047268_56461016 vk.com/topic-237038365_55853242 vk.com/topic-236762280_57033144 vk.com/topic-235518103_56239695 vk.com/topic-237047280_57033143 vk.com/topic-237029735_55853241 vk.com/topic-237038614_55961117 vk.com/topic-235518114_55961116 vk.com/topic-237047268_56461014 vk.com/topic-236762280_57033142 vk.com/topic-237038365_55853240 vk.com/topic-235518113_56239694 vk.com/topic-237047280_57033141 vk.com/topic-235518103_56239693 vk.com/topic-237029735_55853239 vk.com/topic-237038614_55961113 vk.com/topic-235518114_55961112 vk.com/topic-237047268_56461013 vk.com/topic-235518113_56239691 vk.com/topic-236762280_57033140 vk.com/topic-237038365_55853237 vk.com/topic-237047280_57033139 vk.com/topic-237029735_55853236 vk.com/topic-235518103_56239690 vk.com/topic-237038614_55961110 vk.com/topic-235518114_55961109 vk.com/topic-237047268_56461012 vk.com/topic-236762280_57033138 vk.com/topic-235510378_56461011 vk.com/topic-237038365_55853235 vk.com/topic-237047280_57033137 vk.com/topic-235518103_56239689 vk.com/topic-237029732_56579850 vk.com/topic-237029735_55853234 vk.com/topic-237044857_57370623 vk.com/topic-237038614_55961108 vk.com/topic-237047268_56461010 vk.com/topic-235510378_56461009 vk.com/topic-236762280_57033136 vk.com/topic-237038365_55853232 vk.com/topic-237047280_57033135 vk.com/topic-237029735_55853231 vk.com/topic-235518103_56239688 vk.com/topic-235510398_56461008 vk.com/topic-237029732_56579849 vk.com/topic-237044857_57370622 vk.com/topic-237047268_56461007 vk.com/topic-237038614_55961107 vk.com/topic-235510378_56461006 vk.com/topic-235519104_55961106 vk.com/topic-236762280_57033134 vk.com/topic-237038365_55853228 vk.com/topic-237047280_57033133 vk.com/topic-235518103_56239687 vk.com/topic-237029735_55853229 vk.com/topic-237044857_57370621 vk.com/topic-235510398_56461005 vk.com/topic-237029732_56579847 vk.com/topic-237047268_56461004 vk.com/topic-237038614_55961105 vk.com/topic-235510378_56461003 vk.com/topic-236762280_57033132 vk.com/topic-235519088_56461002 vk.com/topic-235519104_55961104 vk.com/topic-237047280_57033131 vk.com/topic-235518103_56239686 vk.com/topic-237029735_55853227 vk.com/topic-237038365_55853226 vk.com/topic-235519119_56734149 vk.com/topic-235510398_56461001 vk.com/topic-237044857_57370620 vk.com/topic-237029732_56579845 vk.com/topic-237047268_56460998 vk.com/topic-235510378_56461000 vk.com/topic-235519088_56460999 vk.com/topic-236762280_57033130 vk.com/topic-237038614_55961102 vk.com/topic-235519104_55961103 vk.com/topic-237047280_57033129 vk.com/topic-237029735_55853223 vk.com/topic-237038365_55853222 vk.com/topic-235510398_56460995 vk.com/topic-237044857_57370619 vk.com/topic-235518103_56239685 vk.com/topic-237029732_56579843 vk.com/topic-235519119_56734148 vk.com/topic-235510378_56460994 vk.com/topic-235519088_56460993 vk.com/topic-237047268_56460992 vk.com/topic-235519104_55961100 vk.com/topic-237038614_55961101 vk.com/topic-236762280_57033127 vk.com/topic-237029735_55853219 vk.com/topic-237047280_57033126 vk.com/topic-237038365_55853218 vk.com/topic-235510398_56460991 vk.com/topic-237029732_56579842 vk.com/topic-237044857_57370618 vk.com/topic-235510378_56460990 vk.com/topic-235519119_56734147 vk.com/topic-235519088_56460988 vk.com/topic-237047268_56460989 vk.com/topic-235518103_56239683 vk.com/topic-237038614_55961098 vk.com/topic-235519104_55961099 vk.com/topic-236762280_57033124 vk.com/topic-237047270_57033125 vk.com/topic-237047280_57033123 vk.com/topic-237029735_55853217 vk.com/topic-237038365_55853216 vk.com/topic-235510398_56460987 vk.com/topic-235510378_56460986 vk.com/topic-237044857_57370617 vk.com/topic-237029732_56579840 vk.com/topic-235519119_56734146 vk.com/topic-235519104_55961097 vk.com/topic-237038614_55961096 vk.com/topic-235518103_56239682 vk.com/topic-237047268_56460985 vk.com/topic-235519088_56460984 vk.com/topic-237047270_57033121 vk.com/topic-236762280_57033120 vk.com/topic-237029735_55853214 vk.com/topic-237047280_57033119 vk.com/topic-237038365_55853213 vk.com/topic-235510398_56460979 vk.com/topic-235510378_56460982 vk.com/topic-237029732_56579839 vk.com/topic-235519119_56734145 vk.com/topic-237044857_57370615 vk.com/topic-235519104_55961095 vk.com/topic-237038614_55961094 vk.com/topic-235518103_56239680 vk.com/topic-237047268_56460980 vk.com/topic-235519088_56460981 vk.com/topic-237047270_57033118 vk.com/topic-236762280_57033117 vk.com/topic-237029735_55853212 vk.com/topic-237047280_57033116 vk.com/topic-237038365_55853211 vk.com/topic-235510378_56460978 vk.com/topic-237044857_57370614 vk.com/topic-237029732_56579838 vk.com/topic-235519119_56734144 vk.com/topic-235519104_55961092 vk.com/topic-237038614_55961091 vk.com/topic-235519088_56460974 vk.com/topic-235518103_56239679 vk.com/topic-237047268_56460975 vk.com/topic-235510398_56460977 vk.com/topic-237029735_55853209 vk.com/topic-237047270_57033115 vk.com/topic-236762280_57033114 vk.com/topic-237038365_55853210 vk.com/topic-237047280_57033113 vk.com/topic-235510378_56460973 vk.com/topic-237044857_57370613 vk.com/topic-237029732_56579836 vk.com/topic-235519119_56734143 vk.com/topic-235519104_55961090 vk.com/topic-235510398_56460972 vk.com/topic-237038614_55961089 vk.com/topic-235519088_56460969 vk.com/topic-237047268_56460970 vk.com/topic-237047270_57033112 vk.com/topic-235518103_56239678 vk.com/topic-236762280_57033111 vk.com/topic-237038365_55853207 vk.com/topic-237047280_57033110 vk.com/topic-237044857_57370612 vk.com/topic-235510378_56460968 vk.com/topic-237029735_55853206 vk.com/topic-237029732_56579834 vk.com/topic-235519119_56734142 vk.com/topic-235519104_55961088 vk.com/topic-237038614_55961087 vk.com/topic-235510398_56460967 vk.com/topic-235519088_56460965 vk.com/topic-237047268_56460966 vk.com/topic-237047270_57033108 vk.com/topic-235518103_56239676 vk.com/topic-236762280_57033107 vk.com/topic-237047280_57033109 vk.com/topic-237044857_57370611 vk.com/topic-235510378_56460964 vk.com/topic-237038365_55853205 vk.com/topic-237029732_56579832 vk.com/topic-235519119_56734141 vk.com/topic-237029735_55853204 vk.com/topic-235519104_55961086 vk.com/topic-235510398_56460963 vk.com/topic-237038614_55961085 vk.com/topic-237047268_56460962 vk.com/topic-235518103_56239675 vk.com/topic-235519088_56460961 vk.com/topic-237047280_57033105 vk.com/topic-237047270_57033106 vk.com/topic-235510378_56460960 vk.com/topic-237029732_56579831 vk.com/topic-237044857_57370610 vk.com/topic-237038365_55853203 vk.com/topic-235519104_55961084 vk.com/topic-236762280_57033104 vk.com/topic-235519119_56734140 vk.com/topic-237029735_55853202 vk.com/topic-235510398_56460959 vk.com/topic-236720263_56239674 vk.com/topic-237047268_56460958 vk.com/topic-237038614_55961083 vk.com/topic-235519088_56460957 vk.com/topic-237047270_57033103 vk.com/topic-237047280_57033102 vk.com/topic-235518103_56239673 vk.com/topic-237038365_55853198 vk.com/topic-235519119_56734139 vk.com/topic-237029735_55853199 vk.com/topic-236762280_57033101 vk.com/topic-235510378_56460956 vk.com/topic-237029732_56579830 vk.com/topic-235510398_56460955 vk.com/topic-235519104_55961082 vk.com/topic-237044857_57370609 vk.com/topic-237047270_57033100 2018年4月正值清明，经我、雷奇和余锋三人内部商量之后，我们毅然决定启动智能硬件业务以及操作系统研发。同年5月，我们投了几千万启动资金给到李志，在深圳南山区科技园成立了深圳市当智科技有限公司，“当智”这个名字是分别取了“当贝”和“智能硬件”的首个汉字。 |
0 条回帖
